Wednesday, 11 March 2015
Thoughts: Beauty Product Marketing/ AdvertisingWhenever people ask me why I like beauty, I often answer back because it empowers me.
Today, I am going to talk about beauty marketing/ advertising.
I always say to others, I love beauty and everything related but I do not like the way it is marketed. What do I mean by this?
Beauty products empower people, yes but the whole beauty industry is based around this idea of "you don't look this way, you need this --", which basically means it is based around the idea of insecurity.
Ads set this standard of beauty that is un-achievable so that you will buy their products. This just bothers me a lot. It creates insecurities, etc. And this not only happens to women but men as well. Oh I might as well also mention; Cellulite creams don't do sh*t. Nothing can penetrate skin in a cellular level. If it can, the FDA or EUFDA would've banned it or basically, it would be dangerous. I repeat: nothing can penetrate skin in a cellular level to change it's structure, and obviously, products that are not over-the-counter. Additionally, I have not known a man (I used this example because women often use these cellulite creams so their other-half won't think they're flabby, etc) who can properly identify/ or even capable of identifying cellulite if their lives counted on it (present company not included).
I can say that I resent these kind of products that is built upon insecurities and delivering a product that will not fix it, thus making you feel like sh*t. I feel that it is the opposite of what beauty should be. Beauty should be empowering, make you feel more confident, etc.
Creams cannot dissolve, nor can bust creams create fat. Don't be fooled. If it could do this, then ask yourself: Why don't the medical-industry prescribe or use these "creams" to treat obese or premature individuals (such as babies)? Next time you see someone buying these overly expensive creams, slap it out of their hands (it'll make a good dinner table story ha). If it's you, try to get your money back.
Another example, those claims on products. For instance, " X moisturizer contains this special ingredient we found (insert rare location you've never heard of) and we cultivated it and processed it in (insert name of "special" processing method that you'll probably never understand) with sprinklings of fairy dust (jokes) to add radiance". Or more often basically "use this overpriced serum and your skin will look like it had gone through cosmetic surgery and botox fillers". I do not like these claims and I often roll my eyes when Sales people try to convince me to get something while bombarding me with these claims that will never happen. Cosmetic sales people are not skin-care experts, they are there to sell.
Where am I going with this? With the same analogy as the cellulite creams example, I often see women buy cosmetics believing these claims that their skin/ body will look like (insert description) after using X, and the way I see it is: it is sold based on the insecurities. Now, I am not saying that there are wise shoppers out there that do their research, but I often tell people: keep your expectations real.
If a tub of moisturizer will make your deep wrinkles vanish, then why do people go for botox fillers or AHA/BHA peels. No doubt that some products such as vitamin-c serums and exfoliating acids will help and you will see a difference, the difference won't be so drastic to the extent that your face will instantly rewind time to 10years ago (*cough* seen this before).
I'm not as harsh as I am to these claims compared to those crappy cellulite creams because some of them do work but again, expectations.
In conclusion, this is my rant about the beauty industry's advertising and marketing techniques. I still believe that beauty products help a lot of people (including myself), for example, empower them or give them confidence to face everyday life by just putting on a red lipstick.
Another interesting read: Shopping, a way to fill the void? by Times